Landing Your First Client; All It Takes Is One — The Everyday Designer #39
The Value of Your First Client: A Catalyst for Momentum in the Pursuit of Additional Clients
As a designer, breaking into the industry and landing your first client project can feel like an overwhelming hurdle. You might find yourself questioning your skills, experience, and even your worthiness to take on paid work. But fear not! With the right mindset, strategies, and a sprinkle of perseverance, you can snag that first client and kickstart your design career. Remember, it only takes one client to change your life forever. (Speaking from personal experience)
Build your portfolio and online presence
Before you can convince clients to hire you, you need to showcase your skills and expertise. Your portfolio is your calling card in the design world, so invest time and effort into creating a compelling showcase of your best work. Include a variety of projects that highlight your range and abilities, even if some are personal or speculative.
In addition to a polished portfolio, establish a strong online presence. Create profiles on platforms like Behance, Dribbble, X, or Instagram to share your work and connect with potential clients. A professional website showcasing your portfolio, along with an engaging social media presence, can significantly boost your visibility and credibility in the eyes of clients. Think of your website like a digital house. How do you want people to feel in your “house” when they walk in?
Network, network, network
In the world of design, networking is key to unlocking new opportunities. Attend industry events, join design meetups, and participate in online communities where designers and potential clients congregate. Building genuine relationships with fellow designers, industry professionals, and even prospective clients can lead to valuable referrals and project opportunities.
Don't be afraid to reach out to people directly, whether through email, social media, or networking events. Be genuine, show interest in their work, and offer value where you can. Remember, networking is a two-way street, so be willing to help others and pay it forward. You never know when a casual conversation or connection might lead to your first client project.
Pitch yourself confidently
Once you've laid the groundwork with a strong portfolio and network, it's time to pitch yourself to potential clients. Approach each interaction with confidence, professionalism, and a clear understanding of how you can help solve their design needs. Research your prospective clients beforehand to tailor your pitch and demonstrate your understanding of their business and industry.
Highlight your unique strengths, whether it's your design style, problem-solving abilities, or willingness to go the extra mile for clients. Be prepared to showcase relevant examples from your portfolio that align with the client's needs and objectives. And don't forget to communicate your enthusiasm and passion for design – clients are more likely to hire someone who genuinely loves what they do.
At the end of the day…
Landing your first client project as a designer may seem daunting, but it's entirely achievable with the right approach and the right attitude. Start by building a strong portfolio and establishing your online presence to showcase your skills and expertise. Network actively within the design community to expand your reach and connect with potential clients. When pitching yourself, exude confidence, professionalism, and a genuine passion for design. Remember, it only takes one client to change your life forever, so stay persistent, keep refining your craft, and never underestimate the power of a single opportunity. With perseverance and determination, you'll soon be on your way to a successful design career.
🌊 Currents
I love sharing what I’ve been up to lately and this is one way for me to let you in on what’s been happening in my life. (I’m really excited this edition hehe)
🖼️ Currently enrolled: Master G❤️rgeous UI Design course - created by Pablo Stanley and the team at together: starts March 4th, but I’ve been looking at where next to expand my design chops, so I purchased this course to get my feet wet in Product Design and I could not be more excited to get learning and designing! 🚀
🗞 Currently excited: Today in Design - created by Cole Derochie: daily curated design news meets animated bento box…need I say more? So nice to get a little dose of what’s going on the design world daily. Cole is a cool guy. 🙌
🎁 Currently happy about: Remote Supply Giveaway - ICYMI my designer friend Keith recently launched a remote-centric clothing company called “Remote Supply” and I am running a giveaway where one person will win one (1) item from the shop! The good news is that, as long as you’re subscribed to this newsletter, you’re entered! If you’re not subscribe this is your chance to. Winner will be announced at the end of February 🎉